Every man is legendary at something, says Heineken

“The Odyssey” by Heineken® is an adventure in cool, exploring the possible, with an underlying message of self-confidence for every man. And every woman.

Let’s start with a confession.  I am not a big fan of commercials.  I flip the radio station in the car when the talking starts.  I have a sudden urge to visit the bathroom or the fridge when TV ads come on.  I don’t click on ads on websites – I just don’t.

But I have nothing against entertainment.

Which is where an amusing commercial called “The Odyssey” from Heineken® comes in.  I know, you’re probably rolling your eyes and wondering what I see in yet another beer commercial of good buddies, babes in bikinis, everybody having a good time, a cooler of ice with cans of beer, etc.

Scenes from The Odyssey by Heineken

The Heineken® commercial is different in a few important ways.

  • Bottles, not cans.
  • A lobster opens the bottle. (cameo appearance)
  • The lead character with dry hair hops aboard a cruise ship from below. (Don’t try this at home, for obvious reasons.)
  • He is a bearded dude. (Here is why that is so cool!)
  • He limbos. (OK, that’s almost normal for beer commercials.)
  • He dresses in two seconds flat.
  • A seagull comes at his beckoning.
  • He slides down the banister.
  • He catches a lady’s eyes (She’s in a classy dress, not a bikini.) and sends her a Heineken by shuffleboard, nailing it right through the walking feet of another lady.
  • He does some pretty crazy – make that “wild” – dance steps (including an incredible Russian!) with the dancing girls on stage.
  • Finally he does a backward dive off the edge of the cruise ship, back into the ocean from whence he first appeared. (No word on whether his hair stayed dry.)

Bottom line, this commercial holds our attention – who is this dude?  What will he do next?  And most importantly, Heineken® does not cast him as leaning on his beer in order to get the attention of the ladies.  He has their attention along with everyone else’s, and by the way, he drinks Heineken®.

The creators of the ad say that The Odyssey celebrates the premise that every man is legendary at something. The central character is played by several actors, chosen in open auditions for their unique talents and skills – because every man is legendary at something. Every woman, too, but this one is about men. Get the message – it’s a great self-esteem booster.

In the words of Sandrine Huijgen, Heineken® Global Communications Director…

“Our Legends campaign is an entertaining homage to our drinkers and their legendary behaviours. We are convinced that many of our drinkers out there have at least one legendary talent. They just need a chance to show it to the world. This is why we decided to offer our next film, The Odyssey, as an opportunity for 20 young men to show us what they’ve got. And they are all legendary.”

So let’s go straight to the commercial…

Seems legit.  Especially the dry hair when he comes on board from below. But not everybody agrees. Some people have taken to criticizing the authenticity of the commercial. So Heineken® has taken to the airwaves to fight back. Here is what they have to say…



In fact, if you want to see the casting films of each of the actors, there is an interactive video that shows them all on Heineken®’s interactive Odyssey video at http://www.youtube.com/watch?v=ZFiup2LIcSQ&feature=youtu.be

The Odyssey follows neatly the earlier “Voyage” campaign, in which Heineken® drinkers were also cast as “legendary”. They were drop-shipped into the middle of nowhere and amazingly found their way home. Without even a seagull to call on for assistance.

This post is sponsored by Heineken®, but the opinions are all my own (mine, all mine!). So let’s take out our lobsters and raise a bottle to them for such an entertaining experience.

The Odyssey Poster

Here is the campaign poster for The Odyssey.
Just like a movie.

How to Boost Your Self-esteem Quickly

Self-esteem comes naturally to some, but seems so elusive to others. If you need to boost your self esteem, here are a few tips to help you.

If you’re tired of feeling bad about yourself, or just want some tips for those down days, these 7 practical strategies will help you take action to boost your self-esteem.

Tip #1: Think back to when you did something new for the first time.

Learning something new is often accompanied by feelings of nervousness, lack of self-belief and high stress levels, all of which are necessary parts of the learning process. The next time you feel under-confident, remembering this will remind you that it’s perfectly normal – you’re just learning!

Tip #2: Do something you have been putting off.

Like writing or calling a friend, cleaning the house, tidying the garden, fixing the car, organizing the bills, making a tasty and healthy meal – anything that involved you making a decision, then following through! A great way to boost self-esteem is to accomplish something new.

Tip #3: Do something you are good at.

Examples? How about swimming, running, dancing, cooking, gardening, climbing, painting, writing… If possible, it should be something that holds your attention and requires enough focus to get you into that state of `flow’ where you forget about everything else. You will feel more competent, accomplished and capable afterwards, great antidotes to low self-esteem!

And while you’re at it, seriously consider doing something like this at least once a week. People who experience ‘flow’ regularly seem to be happier and healthier.

Read also: Take this self-esteem test.

Tip #4: Stop thinking about yourself!

I know this sounds strange, but low self-esteem is often accompanied by too much focus on the self. Doing something that absorbs you and holds your attention can quickly make you feel better.

Tip #5: Get seriously relaxed.

If you are feeling low, anxious or lacking in confidence, the first thing to do is to stop thinking and relax properly. Some people do this by exercising, others by involving themselves in something that occupies their mind. However, being able to relax yourself when you want is a fantastic life skill and so practicing self-hypnosis, meditation, or a physically based relaxation technique such as Tai Chi can be incredibly useful.

When you are properly relaxed, your brain is less emotional and your memory for good events works better. A great ‘rescue remedy’!

Tip #6: Remember all the things you have achieved.

This can be difficult at first, but after a while, you’ll develop a handy mental list of self-esteem boosting memories. And if you’re thinking “But I’ve never achieved anything”, I’m not talking about climbing Everest here.

Things like passing your driving test (despite being nervous), passing exams (despite doubting that you would), playing team sport, getting fit (even if you let it slip later), saving money for something, trying to help someone (even if it didn’t work) and so on. Nothing boosts self-esteem like thinking about one’s success.

Tip #7: Remember that you could be wrong!

If you are feeling bad about yourself, remember that you way you feel affects your thoughts, memory and behavior. So when you feel bad, you will only remember the bad times, and will tend to be pessimistic about yourself. This is where the tip `Get Seriously Relaxed’ comes in!

Once you have tried out a few of these, consider making them a permanent part of your life. For most people, good self-esteem is not just a happy accident, it’s a result of the way they think and the things they do from day to day. Good Luck!

Self-esteem cartoon humor

Some things are just not about you

There are some things that are beyond your control. You might not get the job or win your true love or make the sale…and it might just have nothing at all to do with you. No use gnawing on the bone – get back out there and try again.

My daughters love to perform. They both dance. They both sing. They both ham it up. And they have been through several auditions for TV, movies and educational videos. So far, none of the auditions have made them into superstars. In fact, there has not been a single call-back.

In some cases, I can guess what might have been the reason. There are often numerous factors that are stated in the call for auditions, and often one of my daughters meets most of those, but not all. In some cases, the requirements seem contradictory (like when they asked for a girl of about nine years old for a role that was stated as sixth grade (typically, eleven years old).

In other cases, I have no idea why my daughters were not chosen, and I will never know. The casting directory might have had in mind someone with darker hair. Or lighter. Someone shorter or taller, thinner or plumper, more confident or shyer…who knows? Maybe it’s the audition process itself.

Who gets cast in Barney?

Have you ever noticed the one thing that almost all the children on Barney and Friends have in common? Sure, they are all cute. But what specific cute trait do they all have in common?

Toothy grins
They all have big, toothy grins. If you know the show, you know there is no point auditioning if your smile isn’t 90 percent teeth. But if you didn’t know the show, you would have no idea that you never qualified in the first place.

Tweet this quote: “When you get passed over, it might have nothing to do with you.”

So it is for a new show or a movie – we have no idea what unspoken factor the casting director has in mind. When you don’t make the audition, it does not mean you are a poor actor. It might have absolutely nothing to do with you.

If you don’t get the job, it might just have been chemistry. Or it might be that someone who is the perfect fit also interviewed.  Or the interviewer might have been distracted at the time of the interview.

You just have to brush it off.  Somebody else got the job, or they decided not to fill the position.  That is not a judgment of your skills or talent, nor a dismissal of your worth.  It is simply a sign that says you should look elsewhere.

Take this self-esteem test.


Self-esteem Test

Take this free self-esteem test by Karl Perera to determine how strong is your self-image

This free quiz is extremely quick and simple, just answer TRUE or FALSE to each question (if you cannot answer 100% TRUE then answer FALSE):

self-esteem1. Other people are not better off or more fortunate than me

2. I accept myself as I am and am happy with myself

3. I enjoy socializing

4. I deserve love and respect

5. I feel valued and needed

6. I don’t need others to tell me I have done a good job

7. Being myself is important

8. I make friends easily

9. I can accept criticism without feeling put down

10. I admit my mistakes openly

11. I never hide my true feelings

12. I always speak up for myself and put my views across

13. I am a happy, carefree person

14. I don’t worry what others think of my views

15. I don’t need others’ approval to feel good

16. I don’t feel guilty about doing or saying what I want

Read also: How to Boost Your Self-esteem Quickly

Total number of TRUE answers you gave

15-16 You have a high level of self esteem!
12-14 Not bad, but room for you to improve.
8-11   Low self esteem – it’s holding you back.
Below 8 your esteem is drastically low.

Self-esteem is a key component in happiness and self-actualization – so much so that two of the habits in Climb Your Stairway to Heaven: the 9 habits of maximum happiness are devoted to self-esteem. This free self-esteem test is meant simply to give you an indication of what kind of improvement you might wish to make.