Supporting self-sufficiency for Kenya’s poor

As suipporters of the 12for12k charity innitiative, we are proud to introduce the April charity we are supporting. is a microfinance organization in the rural coastal region of Kenya for the poor, run by the poor. It provides financial and other support services for small businesses owned by very poor people.

Yehu operates in conjunction with Choice Humanitarian, an international NGO specializing in village development. It was created based on the principles and procedures of the world-renowned Grameen Bank.

Yehu Microfinance works with BasaBody and Coast Coconut Farms to empower poor rural entrepreneurs in Kenya to help create a sustainable living for themselves. This is done through enhanced accessibility to sustainable financial services, business opportunities, and skills training.  In other words, we are not giving them fish; we are giving them fishing rods so that they can catch their own fish.  This is the part I really like.  From a “happiness” perspective, we are helping people both materially and psychologically, by giving them the means to create a worthwhile life for themselves.

Please contribute:


  1. Fantastic article! sounds like a brilliant organization. Giving people fishing rods rather than just fish is certainly the way to go. Allowing the people who benefit from the organization to run it as well is vital, and can be more effective than letting outsiders do the work.

  2. What a great idea! Hope the thing works out and spreads into other countries as well. I also hope people will still support the cause in these catastrophic times.

  3. This is a very inspiring post. Good job and keep up the good work!

    A very interesting sidenote on the development of cultures and societies today, is that many go directly to internet cafe’s without first establishing proper houses, streets or jobopportunities.

  4. This is a a great idea! Hope the thing works out and spreads into other countries even in Africa as well.

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