As suipporters of the 12for12k charity innitiative, we are proud to introduce the April charity we are supporting. Yehu.org is a microfinance organization in the rural coastal region of Kenya for the poor, run by the poor. It provides financial and other support services for small businesses owned by very poor people.
Yehu operates in conjunction with Choice Humanitarian, an international NGO specializing in village development. It was created based on the principles and procedures of the world-renowned Grameen Bank.
Yehu Microfinance works with BasaBody and Coast Coconut Farms to empower poor rural entrepreneurs in Kenya to help create a sustainable living for themselves. This is done through enhanced accessibility to sustainable financial services, business opportunities, and skills training. In other words, we are not giving them fish; we are giving them fishing rods so that they can catch their own fish. This is the part I really like. From a “happiness” perspective, we are helping people both materially and psychologically, by giving them the means to create a worthwhile life for themselves.